AT-HOME PELVIC FLOOR TRAINER
The only at-home, immersive, pelvic floor coaching experience that leverages biofeedback through a non-invasive device.
The Ask
Our clients came to us with a small, portable ultrasound device designed to aid those struggling with urinary incontinence in a new and non-invasive manner.
We were tasked with developing the go-to-market strategy for both Japan and the USA, focusing on creating a look and feel that could resonate across these diverse markets despite their cultural differences. This aesthetic would be expressed through both the ultrasound device design and a companion app.
My Role
Led the creation of the companion app experience, information architecture, wireframing, prototyping, research stimuli conception and production, and facilitated remote user research sessions. Assisted in branding look and feel conception by co-creating mood boards.
Core Differentiators
What makes this pelvic floor trainer better than the rest
01
Non-Invasive, Yet Accurate
Sleek and noninvasive, this pelvic floor therapy device is designed to be worn on the waist for ease and comfort without sacrificing any accuracy or precision.
03
Sensitive and Adaptive
We meet you where you are, and evolve with you as you progress. Our exercises and programs are adaptive to different levels of experience and sensitive to where you are in your journey.
02
Medical-grade technology in the comfort of your own home
Our technology is the same medical-grade ultrasound technology used in doctor's and physical therapy offices, now available in the privacy and convenience of your home.
04
Enduring Engagement
Our digital experience is defined by educating and entertaining content that visualizes muscle activation and tracks progress so exercising feels easy and engaging every time.
THE COMPANION APP
Spotlighted Features
Immersive and engaging session experiences, meant to motivate and support every-step along the journey.
Users are motivated by an immersive and relaxing gamified environment that teaches them various techniques for strengthening their pelvic floor. With different themes for each level, users start underwater and gradually progress to land, sky, and beyond.
Reflect on your sessions and celebrate your successes, big and small.
At the end of each session, users can reflect on their performance using two types of datasets: their overall score and their overall accuracy. They can also answer questions about the session's difficulty and their emotions during the workout so we can keep a holistic snapshot of their progress. Finally we celebrate their wins by providing milestone badges our users can collect.
Track your progress and watch as your pelvic floor strength grows.
Users can monitor various strength skills as they progress through different levels of the program. They can also add and edit goals, as well as track symptom frequency through our weekly check-in feature. Showing progress helps users stay motivated and informed, providing a clear view of their progress and enabling them to make adjustments as needed to reach their health goals.
Continue your pelvic floor health journey with or without your dew device.
Discover is where users can find sessions and access educational content. Users can filter content by skill level and explore various types of sessions, both with and without their device. This feature helps users learn more about their pelvic health, empowering them to make the best decisions for their body.
Feel supported as you find inspiration and community
with others on their pelvic health journey.
The Connect feature provides users with a supportive community where they can post questions, comment, react to others' posts, and join specific groups that align with their lifestyle and needs. Additionally, users can participate in workshops, both in-person and remote, to further their education on pelvic health.